Ecommerce is the online version of shopping, where almost everything and anything is possible to be purchased nowadays. It offers the convenience of 24×7 online shopping, from anywhere and everywhere. Although there are pros and cons, eCommerce has now reached its climaxes in providing online services and goods.

WHAT IS ECOMMERCE AND ITS MODELS?

Ecommerce stands for electronic commerce; it is also known as internet commerce. This is the online method of buying and selling goods and services. Ecommerce works in all four ways of the major market segments as in:

• Business to business (B2B).
• Business to consumer (B2C).
• Consumer to consumer (C2C).
• Consumer to business (C2B).

Business to business (B2B)

In the aspect of B2B in eCommerce, a business sells goods and services to another business. A business not only sells, in this type of eCommerce model, a business also buys a good or service from another business.

Business to consumer (B2C)

In the model of B2C eCommerce, a business sells goods and services to an individual consumer or client.

Consumer to consumer (C2C)

In the C2C type of eCommerce transactions, a consumer sells goods or services to another consumer. For example, secondhand purchases.

Consumer to business (C2B)

An individual selling a good or service to a company or business is also considered as a consumer. Therefore, in a C2B model of eCommerce, a business buys goods or services from an individual consumer.

START TO BUILD YOUR ECOMMERCE PLATFORM

Online business platforms provide ample of opportunities as it brings benefits to both you and your client. First of all, do some research to identify the best eCommerce platform that suits your business and purchase a domain name. Afterwards, BinaryTag will make building your ecommerce platform simpler than you could imagine. Smooth navigation and a friendly user interface can provide excellent customer satisfaction. The easier to buy, the more you can sell.

The best tested and proven method of increasing online sales is through targeted ads and paid trafficking to your eCommerce platform. Reaching the right consumers is the key to your success.

Whether you are looking to build a new e-commerce presence or grow and optimise your existing platform, BinaryTag is ready to help you. You can increase your online sales and maximise your online revenue by using our well-designed and exceptionally usable e-commerce products!

PLATFORMS

• Shopify
• Square
• BigCommerce
• WooCommerce
• Wax

FEATURES TO INCLUDE ON YOUR E-COMMERCE PLATFORM

• Online shopping cart
• Wishlist, shipping status, order history
• Secure checkout with 128-bit SSL encryption
• Gift wrapping and card message
• Payment integration with a lot of payment providers like Paypal, Stripe, etc
• Anonymous checkout or one-page checkout to help improve conversions
• Custom attribute options like size, colour, weight, etc
• Product, descriptions, order, and shipping easy administration
• Stock and inventory management
• Sales reporting and exports
• Search Engine Optimisation with SEO friendly links and sitemaps
• Offer coupons, discount codes, and gift certificates
• Mobile app

HOW TO EARN THE TRUST OF CUSTOMERS

It is very important to earn the trust of your consumers as nowadays, there are many fraudulent sites. Before selling your goods or services, the first and the most difficult part is to make your customers trust you so that they would do a transaction for your goods and services. It is difficult to earn it by force, so we have to earn it naturally.

• Improve Security
• Be socially active and always be available.
• Under-promise and over-deliver.
• Go all-out for customer service.
• Communicate more.

Security is the key to earning the trust of your customers. The more you are visible and online, the more you get the chance to interact with your customers and interact with them because communication can help strengthen trust. Another critical factor to focus on is to be on time. Do not keep your customers waiting for their goods or services to be delivered, for an extended time than notified.

Once a customer always a customer, therefore, go all-out for customer service. You do not want to lose a customer at any cost. Start to earn the trust of your customers from day one because even the best customer trust strategies take time and patience than you think.

Technology plays an important aspect in our daily life; allowing us to perform all our simple and ordinary tasks up to great inventions. Even though you have not ever wondered, every web application that you use to make your everyday life easy is being created by web developers with great effort.

WHAT IS WEB APPLICATION DEVELOPMENT?

We all know that a computer-based software application operates locally on the device’s operating system. In contrast, a web application is an application software that operates on a web server. These interactive computer programs are built with web technologies (HTML, CSS, JS), which store (Database, Files) and manipulate data (CRUD). They are used by a team or a single user to perform tasks over the internet.

The process involved with building these applications can be simply defined as web application development. It places a greater emphasis on interacting with the browser than on standard engineering processes.

WHAT IS THE DIFFERENCE BETWEEN A WEB APPLICATION AND A WEBSITE?

The key difference is how we interact with each other. Web applications are usually defined by their input where we create, read, update, and delete data. Websites are defined by their output where we read the news, marketing information, or FAQs on websites. Simply, a web application can interact with the user while a website only displays information.

WHAT IS THE IMPORTANCE OF WEB APPLICATION DEVELOPMENT?

Below we have mentioned few benefits web application developments have to offer you.

1.Cross-platform capabilities:

While traditional software applications are developed for specific operating systems, users can access web applications from different operating systems such as Mac, Windows, etc.

2.Business usability and utility: 

User experience is a key role in a business transaction, which ensures a comfortable and useful browsing experience.

3.Easy to maintain: 

Since upgrades and servicing are done directly on the server, they can be easily deployed on users’ computers. Which makes web-based software applications eliminate the need for performing regular updates on users’ desktops.

4.Branding and publicity:

Without having a web app, it is a challenging task for businesses to be able to achieve growth in the specific market. But web apps merge this gap by reaching out to new clients and educating them of our services and products which makes the branding process much more effective.

WHAT IS THE PROCESS OF WEB APPLICATION DEVELOPMENT?

1. Initially define what you need to solve with a Web Application. Make sure you have gathered relevant information about the matter and clarify the purpose and the objectives. Have an idea about the target audience so your developer will have a clear image of what to be done if you are planning to get it done by an outside person. Get to know about the other applications that have addressed the same audience to help you to stand out among them.

2. Plan the process, decide what will be the functions and features, what resources you are going to need, and the method of solving the problem you attended. Tools, platforms, and frameworks will be used, and pay more attention to the cost without exceeding your budget.

3. A wireframe or a prototype is going to be designed in the design Make sure your design elements give the user a more enjoyable and effective experience. The prototype should be tested within a sample of the target audience. That will help you to do any adjustments and alterations in your design.

4. Then you can build the actual product which includes three main steps.

1.Create a Database.

You have already decided what data you need for the application to function, so you need storage for the data you are willing to gather.

2.Frontend Development.

This will be done based on the elements of your design and the adjustments you made.

3.Backend Development.

This requires interactions between users and the server.

You can code from scratch or use the frontend and backend frameworks to build the web application. If you are getting this done by an outside developer, talk to him and know the pros and cons of both methods, then select your method.

1. Quality Assurance Test should be carried out to test functionality, usability, security, performance, and compatibility to provide a smooth and enjoyable experience of the application. It helps to identify the possible improvements and upgrades for your product.

2. When you are certain that the application provides quite the service you wanted it to, you can launch Make sure you have already thought about the marketing strategy to get the attention you always needed in the market.

3. Choose a Hosting Provider carefully. Decide whether you are going for Shared Hosting or Dedicated Hosting or Cloud Hosting.

4. Maintenance is much needed, and we can summarize the whole maintaining process as below.

• Ongoing Quality Assurance Test
• Error Fixing
• New Features as per the user requests
• Upgrades
• Providing Technical Support

Web application development is not much of an easy task, although its success highly impacts the growth of your business. So, finding the perfect web application development company is a crucial fact. As high-quality tech experts, this is where we BinaryTag are promising you to offer our utmost experience in this field to boost your company’s well growth.

To know more about Web application development services contact us:

+44 203 287 8253
 hello@binarytag.net

Nowadays cyber security has become more important than ever. People face a lot of security incidents or potential vulnerability issues from startups and small companies. You are lucky as we know how to prevent and protect your business against hackers, breaches, and data exposures. Begin establishing security to your organisation with awareness.

What is a Cyber Threat?

First of all, we need to get to know what a cyber threat is. A cyber-treat is an act carried out by hackers to illegally enter into your working systems to corrupt or steal your data, passwords, or other confidential information. A cyber threat might be an intentional breach of a computer in your system to launch any malicious software or use it as a launch point for other attacks. This is the main reason why your systems or work environment requires a tailored cybersecurity strategy.

TYPES OF THREATS

There are three principal cyber threats encountered by cybersecurity.

• Cybercrimes target and threat systems to financially benefit themselves
• Cyber-attacks are usually motivated to gather confidential information
• Cyberterrorism targets weakening a particular organization standard to cause fear and threaten the users to extract data or for other financial gains

Malware, virus, spyware, ransomware, adware, botnets, etc. are very few different types of acts or methods posed by a hacker. This list goes on and on, every new threat discovery adds to the list.

WHAT IS CYBER SECURITY?

A cyber security application is the defence mechanism used by systems, computers, servers, mobile devices, and networks, against any type of malicious and unauthorised threats.

HOW DOES CYBERSECURITY WORK?

Cyber security provides multiple protection layers to all the electronic devices of an organization’s system. This application leverages cryptographic protocols to encrypt data and protect them during transits.

TYPES OF CYBER SECURITY

Application Security

The establishment of multiple defences within corporate software and services to safeguard against a variety of threats is known as application security. This sort of cyber security necessitates the development of secure apps to reduce illegal access and modification. A hacked program may provide access to the data it is supposed to secure.

Information or Data Security

Data integrity and privacy are protected by information security, both in storage and in transit. It is Implemented by robust data storage systems that are specially designed to safeguard information.

Operational Security

The methods and decisions for handling and securing digital assets are included in operational security. This includes the rights that users have when connecting to a network as well as the protocols that govern how and where data may be kept or shared.

Network Security

The focus of network security is to protect a business computer network from both external and internal threats, intruders, targeted attackers or opportunistic malware by using hardware and software systems that have been designed to prevent abuse, disruption and unauthorized access to a business network and infrastructure.

Mobile Security

Mobile devices such as cell phones, laptops and tablets that are used by companies should use mobile security measures to safeguard information held on those devices.

Cloud Security

Cloud applications and system such as AWS, Google, Microsoft, etc. use cloud security measures to protect users against various cyber threats.

Disaster Recovery and Business Continuity

Catastrophic rehabilitation and business continuity explain how an organization responds to an incidence of cyber security or other event causing loss of business or data. Disaster recuperation policies determine how the company returns its functions and data to the same operational capability as before the incident. Business continuity means that when trying to work without certain resources, the company reverts to its strategy.

End-user Education

The most unexpected component for cyber security is end-user education: the people. By failing to follow appropriate safety measures, anybody may incidentally introduce a virus into an otherwise safe system. Teaching users to delete suspect email connections, not plug into unrecognized USB devices and several other crucial lessons are essential for the safety of every company.

BINARYTAG CYBER SECURITY PROGRAMME AS A SERVICE

BinaryTag has developed a program to help your organisations keep their security up to date. Our program is focused on helping businesses with a fully customised methodology which is based on:

• Risk evaluation
• Prioritisation of the risks
• Build a strategy
• Planning remediations & actions
• Protect
• Priority incidence response in case something is compromised
• Review of your governance documents: information security policies, procedures, guidelines, and standards

To know more about cyber security and how it works and to get our cyber security services contact us:

+44 203 287 8253
 hello@binarytag.net

Due to the highly growing popularity of smartphones and tablets, mobile application development is an increasingly popular medium of software creation. Then it all starts with a creative idea that goes towards a strategy where the competition, monetization, and marketing are being analyzed.

WHAT IS MOBILE APP DEVELOPMENT?

The act or method of developing a mobile app for mobile devices such as personal digital assistants, business digital assistants, or mobile phones is known as mobile app development. These applications can be pre-installed on phones during manufacturing platforms or delivered as web applications using server-side or client-side processing to provide an application-like experience within a Web browser. However, mobile apps are often written specifically to take advantage of the product’s unique features and hardware.

WHY MOBILE APP DEVELOPMENT IS IMPORTANT?

With the exploding number of people who are accessing the internet through smartphones and tablets, mobile app development has unique access to a larger number of consumers.  Especially if you own a business, it is now a key factor for your success since mobile apps easily offer a way to reach and connect with the target audience by expanding brand visibility. This way you can offer discounts, online coupons, and several other packages which easily can be displayed through mobile apps, which results in boosting customer sales and ensuring loyalty. While this increases the efficiency and effectiveness of your business, it also provides one-touch access for the users to purchase any of their needs and services to fulfill their requirements.

WHAT ARE THE FACTORS TO BE CONSIDERED IN MOBILE APP DEVELOPMENT?

There are indeed so many things that you need to pay attention to when you develop a mobile app:

Do a Research

Before jumping to any conclusion about what to do, you should do some market research. It will clear your requirements, analyze the existing market, and evaluate the product strengths and weaknesses. Customer reviews reflect what your audience expects from you. This will make fewer mistakes with your product and its development.

Identify your Target Audience

Keep in mind that your audience is your boss! If you want your application to be really functional and valuable, make sure you have the best audience. Identify who your audience is and understand their expectations to go in a certain direction without making your app a failure.

Select the Right Platform

Here you have to decide whether it is iOS, Android, or something else, think carefully about the requirements and available facilities, while paying attention to the UIs around to put explicit to your App. This will make a great impact on the adaptability of the application. Make sure you choose the right platform that gives you the maximum impact, security, and flexibility.

Know your Budget

These tools and services can be expensive so make sure you get the maximum out of the amount you spend.

Be Creative

Be attractive and creative when offering your product to the users. Always be updated. If you are planning to use outside help, always consult skilled professionals.

Pay Attention to User Experience

The interface, security, and privacy policy are important aspects to be considered. No matter how attractive and creative your content is if the user does not like your app’s UI and UX, that will make negative impacts. Also, if your app collects any sensitive and personal information from the user, have a very strong security system and add details on how you are going to use them in the privacy policy to ensure trust towards your app.

Think about a Marketing Strategy

You need to make a noise about your launch! You have everything at your fingertip and use it for a bigger, positive response. Make sure you choose the right time for that. This may differ with the product and the purpose. Have a proper plan for the promotion and if needed, get help from professionals in Digital Marketing.

Think about Maintenance

You can’t rest when the app is done. You have to think about the maintenance and updates. Be creative, be updated, provide better customer service. You will be rocking in the industry!

WHAT ARE THE TECHNICAL SIDES?

This is a vast area so let us conclude things for you like this:

Native or Hybrid?

Native Apps are the ones that were developed for a single mobile operating system; for a particular platform or a device while Hybrid App Development uses multi-platform web technologies.

UI Design

Whether it is Android or iOS, and the design is the main focus here. The design should be attractive, creative, and consistent.

Platform

We talked about the platform selection so go for the best option for you.

Back-end Servers

They provide a set of reusable services that integrate with back-end systems, control, and provide user authentication authorization, data services, and reusable business logic. There are few tools available and make sure you pick the best one for you.

Security Add-on Layers

This should include app wrapping for security, Client Actions, Data Encryptions, Reporting, and Statistics.

Finally you need to pick up the best mobile app development company and such type of a company is BinaryTag, which is the perfect combination of quality and tech experts who want to help your business growing!

To know more about mobile app development and to get our mobile app development services contact us:

+44 203 287 8253
 hello@binarytag.net